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Licensing agreements allow parties to control property and enter new markets without having to spend the money to do so. Drawbacks of these deals include establishing a relationship with the wrong company and the possibility of losing a companys reputation.
Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive. In an exclusive license, the licensee is only the party that can use the licensed intellectual property.
Collaboration agreements commonly require the licensee to pay royalties to the developing party (also typically the licensor) based on sales of the collaboration product. The royalties help compensate the licensor for the scientific and regulatory development needed to develop the collaboration technology.
Speed of Entry Where time is of essence, licensing provides a better option for entry. Level of Risk There is less risk involved in licensing than in joint venture. Future Prospects Joint ventures by their nature hold better prospects for the future.
Joint ventures have much in common with licensing arrangements and often arise from them, as when a licensor accepts equity in return for patent or know-how rights. They are also directly and indirectly en- couraged by the refusal of some countries to permit wholly-owned for- eign subsidiaries.
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A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
The 3 Ps of collegiate licensing are protection, promotion, and profit. have an interest in protection.
There are five main software license categories or types used to cover different kinds of software and various business arrangements. These encompass a wide spectrum of licensing scenarios, from free software (public domain) to paid commercial software (proprietary).
Following are the types are as follows: Project Joint Venture. This is the most common form of joint venture. Functional Joint Venture. Vertical Joint Venture. Horizontal Joint Venture.

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