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RACE is an effective process to follow when developing a strategic PR plan if you want to have a strong and mutually beneficial relationship with your publics. The R.A.C.E process encompasses the following 4 phases: Research, Action and planning, Communication and relationship building and Evaluation.
There are 7 different types of PR: Strategic communications. Media relations. Community relations. Internal communications. Crisis communications. Public Affairs. Online and social media communications.
Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organizations spokesperson, preparing clients for press conferences, media
Public relations can be: proactive for example, sharing positive news stories to raise your business profile. reactive for example, responding to an event that can have a negative impact on your businesss reputation.
Their Goals Goal of Public Relations: To create, maintain and protect the companies reputation, enhance its prestige, and present a favorable image.
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Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.
For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money.
The R.A.C.E process encompasses the following 4 phases: Research, Action and planning, Communication and relationship building and Evaluation.
The types of public relations, which well review shortly, fall into three main categories: owned, paid, and earned media. Each type works towards the same goal of building a positive brand reputation, but they use different strategies to get there.
There are 7 different types of PR: Strategic communications. Media relations. Community relations. Internal communications. Crisis communications. Public Affairs. Online and social media communications.

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