Pre event press release sample 2025

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How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Craft a compelling opening sentence (lede). Write two to five strong body paragraphs with supporting details. Add relevant quotes. Include contact information. Write boilerplate copy.
This requires striking a balance in sending the press release with enough time for readers to act but not too much time that they forget about it, or too little time, they cant attend. You should send a press release about two weeks prior to the event.
But the most golden of all the rules is to remember the five Ws who, what, where, why and when. These are the details that will put your story into context. And you want them to follow your opening paragraph as soon as possible.
Have a Good Hook. A well-written nonprofit press release needs to start with a strong opening sentence. Tell A Story. Every good nonprofit press release is, in its own way, a story. Keep It Simple. Keep It Social and Shareable. Add to Your Story. Build Relationships with Journalists. 5 Ws and 1 H. The Inverted Triangle.
The Who, What, When, Where, Why of a Story. One of the best practices for writers is to follow The 5Ws guideline, by investigating the Who, What, Where, When and Why of a story. If you cant identify what makes your story unique and interesting, chances are nobody else will either.
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Always include contact information for the journalists reference, preferably at the top right corner. Write the body of the press release using news writing techniques and style. Be sure to include a headline; you also may include a subheadline. Provide a dateline, followed by the summary lead.
How to Write a Press Release for an Event Event Title. City and Province or State. Date of the event. Format of the event (virtual, hybrid, or in-person) Venue (for in-person and hybrid events) / Event URL (for virtual events) The objective of hosting the event.
Writing Tips: Limit your release to one or two pages. Use a headline to highlight the message and attract attention. Use the inverted pyramid style. Keep it simple, clear and direct. Try to engage your reader from the start with a catchy lead paragraph. Be sure of your facts.

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