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What is a pre press release?

Press releases for an event can be divided into two main categories: pre-event and post-event, both of which typically follow a distinct press release template. Pre-event press releases are prepared and distributed with a view to both informing the public and inviting individuals to attend the event.

How do you write a pre event press release?

How to write an event press release Title telling what the news will be about. Lead a summary of your event press release. Body elaborating on the details provided in the lead. Date of publishing ensuring the event press release is timely. Boilerplate a short description of you and/or your business.

Do you send a press release before an event?

Journalists, bloggers, and social influencers: Send your press release a week in advance. Send a media advisory two to three weeks ahead of an event to invite them to attend, and follow up with a press release post-event.

How do you write an introduction for a press release?

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.