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Sales traction is often sales or revenue; but it isn't always. For a startup, traction is generally a convincing and real set of business proof points that a market of customers is interested and that some customers are committed to buy when the product or service is available in the form they expect.
Simply put, traction refers to the initial progress of a startup and the momentum it builds as it grows.
Here are three great alternative ways to demonstrate traction. Customer discovery learnings. As you are researching the problem you are solving, you should be doing customer discovery by speaking to many potential customers and industry folks. ... Website signups. ... Development partners/LOI/pipeline.
Simply put, traction refers to the initial progress of a startup and the momentum it builds as it grows.
Traction means that you have achieve the level of projected sales, your sales graph keeps moving up. If investors see that your product has what customers want, they will welcome it wholeheartedly.

People also ask

What is the definition of business traction? Business traction is commonly defined as the progress and momentum of a startup company. Further, clear indicators of the startup's growth tendencies and the speed and acceleration of this growth help indicate business traction.
A traction slide shows investors that the business is taking off. It lets them know how far the company has come, gives them a validation/roadmap, and minimizes their investment risk. If a startup can show traction in its early stages, it puts a positive light on the company.
Sales traction is often sales or revenue; but it isn't always. For a startup, traction is generally a convincing and real set of business proof points that a market of customers is interested and that some customers are committed to buy when the product or service is available in the form they expect.
What is the definition of business traction? Business traction is commonly defined as the progress and momentum of a startup company. Further, clear indicators of the startup's growth tendencies and the speed and acceleration of this growth help indicate business traction.
Traction is the rate at which a business model captures monetizable value from its users.

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