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Visualization. The next step of Monroe's motivated sequence is the visualization step, in which you ask the audience to visualize a future where the need has been met or the problem solved.
The model includes five key steps: Get attention. Establish the need. Satisfy the need. Visualize the future. Action/Actualization.
The sequence contains five distinct steps: (1) Attention (get the attention of your audience), (2) Need (describe the problem, demonstrate a need for change), (3) Satisfaction (present a practical, and concise solution), (4) Visualization (allow your audience to picture the results), (5) Action (request immediate ...
The sequence contains five distinct steps: (1) Attention (get the attention of your audience), (2) Need (describe the problem, demonstrate a need for change), (3) Satisfaction (present a practical, and concise solution), (4) Visualization (allow your audience to picture the results), (5) Action (request immediate ...
Monroe's Motivated Sequence (MMS) is an organizational pattern used to develop a sense of want or need in the audience, satisfy that want or need, and to help the audience get enthused about the advantages of that solution. - A need is something that fills a significant, life impacting void.
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Monroe's Motivated Sequence: The Five Steps Step One: Get Attention. Get the attention of your audience. ... Step Two: Establish the Need. Convince your audience there's a problem. ... Step Three: Satisfy the Need. Introduce your solution. ... Step Four: Visualize the Future.
In the third step of Monroe's motivated sequence, the satisfaction step, the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need: Statement.
If you use Monroe's motivated sequence, you're asking your audience to visualize the consequences of what will happen if they are persuaded to engage in the action you are arguing for. Health-related appeals often use this strategy: for example, smoking, seat belts, mask-wearing in a pandemic, etc.
The model includes five key steps: Get attention. Establish the need. Satisfy the need. Visualize the future. Action/Actualization.
Monroe's motivated sequence states that on the first step is to state the problem the customer is having, then explain it if one cannot solidify the need and give a representation of the situation that may occur. The attention step is audience-focused and uses an attention-getter to catch the audience's attention.

monroe organizational pattern