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Marketing practicum final report form 2025

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The document provides comprehensive guidelines for the Final Report of the Advanced Marketing Practicum (AMP401) at IMM Graduate School of Marketing. It outlines the structure, requirements, and evaluation criteria for the report, emphasizing the importance of critical reflective analysis and the application of marketing theories and models. The report should include a strategic audit based on previous work documented in a Midway Report, focusing on both external and internal analyses. Key components include an introduction, strategic audit, recommendations, and references, with specific formatting and submission instructions.

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