1sec nscb 2025

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The document presents the 1SEC (Philippine Socioeconomic Classification) system developed by the Marketing and Opinion Research Society of the Philippines (MORES) in collaboration with the National Statistics Office and the University of the Philippines. It outlines a new marketing segmentation system for Filipino households based on expenditure patterns, utilizing data from over 36,000 households. The system categorizes households into nine socioeconomic clusters, identifies significant determinants influencing these classifications, and aims to standardize socioeconomic classification across market research agencies in the Philippines.

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