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Im Derek Johnson with tatango.com. Today, Im going to be reviewing with you the things that I recommend brands put into a text message offer to make it the best offer that they can send their customers. I have a really good example from Dollar General. They have a lot of the components that I recommend to our clients when they send their text message offers to customers Lets look first at this message. First, they have Dollar, or DG, which is Dollar General right up front. Essentially, the first thing you want to make sure is that the brand name is front and center in the message. The reason you want to do this is not only do you want to include it in the message, you want to make sure its front and center so people know its not text message spam, and they can identify who this message is from really quickly. Second is you want to put the offer right up front. This is something that I think a lot of mobile marketers get wrong, is they put the qualification for the offer first and
