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Tone of voice represents how we want people to feel about our digital products after reading our copy and messaging. If weamp;#39;re not deliberate in establishing a particular tone of voice, we can end up with a random assortment of inconsistent voices in our experience. Follow these five steps to establish tone of voice and evaluate the impression it leaves on your users. Start by looking at your current content and find pieces that already demonstrate the tone of voice that you want. Print out the examples and post them up on a wall. Then, group them into related clusters based on how they sound. Think about the personality traits of real people. And if your digital product was a person, how would you describe them. Label each cluster of content with a descriptive tone word such as amp;quot;friendly,amp;quot; amp;quot;polished,amp;quot; or amp;quot;trustworthy.amp;quot; Next, spend three minutes coming up with even more tone words that represent personality traits you want in