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- Seven email subject lines that really work. One of the lessons that Iamp;#39;ve learned from my cooperating mentor, Alan, years ago. He said, amp;quot;Do you know Dan what is the purpose of an envelope?amp;quot; And I said, amp;quot;Well, I donamp;#39;t know. What is the purpose of an envelope? I guess to put the stamps on it and get it to somebody in a direct mail context.amp;quot; And he said, amp;quot;No, the purpose of an envelope is to get people to open up the letter and see the content inside.amp;quot; You see after so many years nothing has changed that much when it comes to your subject line. What is the purpose of the subject line in your email? Yes. Thatamp;#39;s correct. Itamp;#39;s to get your readers or subscribers to open up your email. Thatamp;#39;s it. Nothing more that. You might say we know a thing or two about email marketing and subject lines. Over the years we have built a massive email list with millions and millions of people. Not spam lists but ove
