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Good sales email subject lines should stop your prospects in their tracks and compel them to open your email. So here are my top 3 qualities that Ive found all the best sales email subject lines have. 1. It Should Be Brief Subject lines that are too long are likely to lose your readers attention. Generally, a 60-character email subject line should work fine on desktops. But for smaller mobile devices, you should keep it to less than 40 characters. 2. It Should Be Personalized Personalized subject lines can get up to 50% higher open rates. Add some personality and write as if youre talking to a friend. For example, you could include the recipients first name, send emails on their birthdays and anniversaries, or talk about their transaction history with your business. 3. It Should Increase Curiosity Why would anyone click on anything thats not interesting, right? Share an interesting industry tidbit, or you could ask an interesting question. For even more tips, AND examples of great
