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designing a questionnaire there are five steps to designing a questionnaire Define the problem plan how the survey will be administered write the questionnaire desk check pilot survey it can be tempting to LEAP straight to step three and also to miss out steps four and five but this will result in a substandard questionnaire and poor data Helen sells choconutties she has asked us to help her design a questionnaire to help her develop a new product we will use this as an example to illustrate the Steps step one Define the problem we can do this by answering these questions what is the purpose of the questionnaire this is important whether we are working for someone else or for ourselves who is the target population in other words who would we like to ask if we could ask everyone who matters what is the information going to be used for what exact do you want to find out think about what are possible sources of variation the purpose statement for Helen is Helen is planning to introduce a
