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hereamp;#39;s the story of how I worked with the candle company to transform their outdated logo into a modern and distinct brand identity so letamp;#39;s go back in time and start at the beginning meet Tai after she inquired about working with me we had a discovery call to understand why clay housee candles needed a major Rebrand she told me there were three big reasons the current design didnamp;#39;t reflect her products premium quality and price the logo was unscalable and not adaptable due to having only one variation and overall it was too generic and forgettable from this call I knew exactly what the business needed first a clear strategic and creative direction to ensure the brand stood out from its competitors second a scalable and adaptable logo Suite that works well everywhere and lastly a visual identity that matches the personality of the business with consistent colors fonts and illustrations I put this information along with explaining my reasoning and providing detai
