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for a business a logo is like a personal stamp or signature it conveys a sense of professionalism and suggests the business can be trusted letamp;#39;s learn the language of logos when we ponder our personal identity we think about what makes us different in business a brand identity or logo reflects the organizationamp;#39;s point of difference they build recognition and even loyalty where the audience is likely to return again and again to purchase the brandamp;#39;s products and services a logo is the starting point of a brand and sets a business on their visual path great logos just make sense they feel simple and unforced but as with most things that appear effortless a lot of energy thought and effort goes into their execution understanding logo categories helps us design and discuss them and consider why particular design decisions have been made a word mark is a text-based treatment of the business name itamp;#39;s where the business has decided that
