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Marketing is essential for any business to succeed, but creating a marketing plan can be overwhelming if you lack experience. A well-thought-out marketing plan is crucial for understanding your business, setting goals, staying focused, and keeping your team aligned. In this tutorial, Mike Plogger introduces seven key steps to creating an effective marketing plan and provides templates to help you get started. The first step is to understand the purpose of a marketing plan, which should outline your objectives, target audience, and strategies for achieving success.