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Startup company business plans. Once the strategic, technical and organizational elements of your business plan are in place, its a good idea to include estimated financials in your business plan. Which key numbers should you forecast? How do the key metrics in a business plan relate to each other? Get started with this short video on business plan financials, going from revenue to profit to free cash flow. Lets take a look at Nicks business plan. He has a startup company idea that will take a few years to fully mature once he puts his idea into action. Year 1 will be the year of heavy investment and the start of operations. Year 2 scaling up. Year 3 rapid growth and expansion. Year 4 stabilization and fine-tuning. Year 5 fully maturing with operational excellence. Nick has done some pro-forma financial projections, based on market data, technical data and financial data that he has gathered so far. In year 3 after starting his business, Nick is aiming for half a million dollars in
