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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a proven template from their successful freelancing business. The video covers the process of creating an effective proposal, detailing its contents, sending it, and getting it signed. Viewers are directed to download a Word template via a link in the description. The presenter suggests that while using an existing template from a client manager can be quick and easy, creating a proposal from scratch involves several steps: obtaining a clear client brief, which includes questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.