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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using their own successful template. Key points covered include creating an effective proposal, what components to include, and the process of sending and getting the proposal signed. Viewers are encouraged to download a Word template linked in the description. The presenter suggests the quick option of using an existing template provided in a client manager, but offers a step-by-step guide for a custom proposal: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential client brief questions include inquiries about the business, target audience, desired visitor actions, competitive uniqueness, customer value, and current client acquisition methods.
