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In this video, Henry outlines how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for delivering a product to target customers through appropriate channels, following positioning and messaging. The strategy consists of three phases: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market, which helps in gathering beta testers and generating buzz. In the launch phase, the objective is to drive user adoption through announcements on organic channels and paid advertising. Finally, the post-launch phase aims to optimize and scale the channels to maximize reach and effectiveness.
