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In this tutorial, Chelsea from Event Planning Comm discusses the key steps to writing a proposal for event planning. She emphasizes the importance of an initial one-on-one consultation with the client, recommending to schedule an hour to gather essential logistical details about the event. Key information includes the event type, date, venue status, expected attendance, and attendee demographics. Chelsea also highlights the need to understand the creative aspects, such as theme, color preferences, food, and music ideas. Taking detailed notes during this conversation is crucial, as they will be used to inform the proposal.