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In this session of PR Decoded, the focus is on how to effectively create and structure press releases, addressing common questions and challenges faced by brand owners. The speaker emphasizes the importance of prioritizing information and maintaining conciseness, which can be difficult for those not naturally comfortable with writing. Key points include understanding the rules governing press releases and knowing what is permissible. The speaker also refers to a cheat sheet linked below, designed to assist in crafting compelling press releases that capture attention. The tutorial aims to guide viewers on dos and don’ts in press release writing.
