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To understand customer happiness, identify what delighted them, as this helps businesses enhance marketing and sales strategies. While some customers may share their positive feedback voluntarily, often deeper inquiry is needed to understand the emotions driving their satisfaction. For example, if a customer praises features like heated leather seats and efficient cruise control, sharing this feedback with the larger team can provide valuable insights into customer preferences. This not only aids in refining sales tactics but also boosts team morale by highlighting positive customer experiences, rather than just complaints.