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Aug 6th, 2022
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How to Work in construction in the Conversion Rate Optimization Proposal Template

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- I can look at a landing page right away and know that its not going to convert. On the flip side, I can also look at a landing page and know if its going to convert exceptionally well. Hi everyone, Im Neil Patel. And today, Im going to share with you the anatomy of a high converting landing page. (gentle melodic music) Before we get started, make sure you subscribe to this channel. And if youre on YouTube, click the alert notification. that way, when I release more videos and more tips, youll get notified. So do you want to know the secret to really high converting landing page? Theres a formula, and Im about to share it with you. And as long as you follow the formula step by step, you should produce better results. But the moment you dont follow the formula step by step, youll notice that your conversions are going to tank and your landing pages wont do well. So lets get started. The first thing you need to do is clearly state your value proposition in a header. And this

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Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If youre sitting at 2%, an improvement to 4% seems like a massive jump. You doubled your conversion rate! Well, congratulations, but youre still stuck in the average performance bucket.
Common landing page conversion goals include convincing users via a call-to-action to: Sign up for a newsletter (or some other sort of email capture) Sign up for a free trial. Purchase a product. Contact the sales team via chat or by filling out a form.
The archetypical example of conversion rate is the percentage of website visitors who buy something on the site. Example: An ecommerce site is visited by 100,000 people during the month of April. During that month, 2,000 users purchased something from the site. Thus, the sites conversion rate is 2,000/100,000 = 2%.
Conversion optimization specialist are responsible for optimizing companys lead generation and conversion strategy. With emerging digital and SaaS marketing trends, this is one of the crucial roles within marketing teams.
Conversion Rate Optimization Strategies Create text-based CTAs within blog posts. Add lead flows on your blog. Run tests on your landing pages. Help leads become MQLs. Build workflows to enable your team. Add messages to high-converting web pages. Optimize high-performing blog posts.
For example, an advertiser runs a campaign with an audience of 20,000 people. Out of that group, 800 people clicked on the ad (ie. converted). To calculate this example, divide 800 by 20,000 to get 0.04, or a 4% conversion rate.
As opposed to other fields in marketing, like SEO or PPC for example, conversion optimization requires a person to be profound and have experience in almost every aspect of marketing: research, data analysis, UX, psychology, copywriting, design and many more skills.
By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business. For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month.

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