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really nailing a brand voice can be a little bit tricky when you are just starting to work with a new client who youamp;#39;ve never worked with before and itamp;#39;s especially tricky if itamp;#39;s in a niche or a market that youamp;#39;ve never worked in before thereamp;#39;s three things that you can do to pretty quickly learn a brand voice as youamp;#39;re just getting started and the first one is come up with a list of words and phrases that they commonly use so something that I love to teach is this idea of phraseology I am a big fan of phraseology at the copy Posse Iamp;#39;ll give you a funny story I was once writing copy for a client and I use the subject line WTF in an email that is something that I would say of course those of you who are on my email list know that however I should have been clearer with the client that they would absolutely never say WTF or what that acronym stands for so their customer support inbox was like blowing up with complaints and people s