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brand management is the creation and the execution of plans designed to strengthen consumers perception of a brand brand management is an ongoing operational activity within a consumer business or indeed within a business to business organization as well its intent is to strengthen the public perception of the brand to enhance brand loyalty and therefore to grow brand equity so an important part of brand management is making sure that everything aligns with your chosen brand identity these include things like your products and their packaging your communication any events you run any sub brands that you have and of course any stylistic choices and elements that run alongside all of this so the task of brand management is to create and enforce a blueprint for your brand that establishes and maintains its strong identity it gives your organization the research basis the guidelines and the strategies to enhance your brandamp;#39;s reputation with your customers and you do that through ev