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here are the three steps to creating a brand that you should think about now Iamp;#39;ve worked in traditional advertising and Iamp;#39;ve run my own creative Agency for three years so Iamp;#39;m going to use my company as an example number one is name Nike Zara Ford Lego and Visa they all use the four letter rule but law firms Banks and luxury Brands tend to use eponymic name in Disney Ford and klimenko my surname is klimenko and itamp;#39;s Ukrainian thatamp;#39;s what I wanted to use but I add the Ampersand because of the way it sounds you get it like Klim and Co climenko clementco I always thought it was genius no one shares this view though but itamp;#39;s okay number two is font helvetica is the most popular font for its Simplicity and readability think BMW apple and American Airlines for my company I chose a phone called Switzer that is a Neo grotesque font used by newspapers in 90s and 80s I just find the letter is very satisfying number three is color the color red evoke