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In this episode, this is part four of five of an interview I did with Stephanie Moore of Kent State University about generative AI in public relations. Makes sense. Kind of in that vein, then, what best practices do you follow to ensure the responsible and ethical use of AI? And then maybe you can talk a little bit more about how you disclose the use of AI with your clients. I know you do that, because I actually see in your newsletter, you have disclaimers. Yes. So, responsible use of AI is kind of a meaningless fluff term. Ethical use of AI, again, that goes to, if you want AI to be used ethically, make sure that ethical people are using it. So, try to avoid hiring jerks. But also, your corporate culture has to be one in which you prioritize high-quality results. Right. The ugly truth is most agencies do not. Most agencies prioritize meeting client deadlines, getting things done as efficiently as they can, because youamp;#39;re working 80 hours for a 40-hour paycheck, and client dem