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In a product interview for a product marketing manager role, you would likely be asked about how you would launch a product and determine your marketing strategy. Diana, a senior product leader, discusses five key agenda points for acing these interviews: success metrics, target audience, messaging, user location, and timing. Success metrics are crucial for any strategy, knowing who your target audience is, what message to tell them, where they are, and when to engage with them are all essential factors to consider in developing a successful marketing plan.
