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hello dear students this is fresh Justin Duran and we will be discussing module 4 of service quality management so this is module 4 entitled analyzing the service strategy this is sort of a continuation of module 3 I mean of module one two three remember that in the previous modules we discussed how service evolved into an experienced economy so for this chapter these topics will be discussed winning customers in the marketplace second topic would be the service qualifiers winners and losers and last topic is stages in firm competitiveness okay so question how do you win customers in the marketplace really so aside from a very popular strategy which is establishing your own differentiation of your services or products what else or what Criterion could be established so that you could win your um own customers right because we all know that each customer they have their own needs they have their own ones and thats uh that would make it more difficult or more challenging for the busines