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In this video, Matt discusses how to create an effective cleaning contract, referred to as a "Kick-Ass proposal." He outlines four essential elements that should be included to increase deal closure rates while minimizing effort. Matt notes that this guide applies to standard proposals and may not cover more complex requests for proposals from larger clients, which would require separate guidance. The video emphasizes the importance of having a reliable system for storing customer and prospect information, referencing another video on utilizing artificial intelligence to enhance business operations. Matt encourages viewers to like and subscribe for more content.