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In this video, Chris Bellis from the Sponsorship Collective argues that the traditional sponsorship proposal is outdated and ineffective. He states that brands have recognized this for around 20 years, while sponsorship seekers continue to rely on this obsolete approach. Bellis challenges the notion that successful sponsorship is merely about creating comprehensive proposals filled with tiers and logo placements. Instead, he asserts that the conventional method, which involves sending out sponsorship packages that are likely to be ignored by brands, is no longer viable. The video emphasizes the need to move away from this traditional model to achieve success in sponsorship.
