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In the video, the host, Mill, a successful social media agency owner, shares insights on creating a high-level social media strategy to achieve significant results for clients. Mill emphasizes the importance of proper client onboarding to gather necessary information before building the strategy. The first key component of the strategy is identifying the target audience. The tutorial aims to empower social media managers to enhance their services, enabling them to charge higher fees. Mill encourages viewers to access a free roadmap for becoming a six-figure social media manager, highlighting the potential for increased earnings in the industry.
