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In the previous video, we meet Joe, a vegan who works at Pilla. He realizes that vegans in the area have limited lunch options, typically needing to prepare their own meals, which can be tedious. This inspires him to propose a vegan lunch restaurant in Pilla. To explore the viability of his idea, Joe considers the potential demand and profitability. He begins by naming the concept and identifying its target customers—mainly vegans who live or work in Pilla. To refine his customer profile, Joe plans to investigate whether other vegans share his lunch challenges, emphasizing the importance of focusing on a specific audience before potentially expanding later.
