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A social media influencer contract is an agreement between a company and an influencer, whose online presence enables them to influence consumer buying habits. Such contracts are gaining importance for companies aiming to enhance market share, as influencer endorsements serve as a valuable form of word-of-mouth marketing. Given the novelty of the influencer concept, having a contract is crucial for clarifying expectations and responsibilities for both parties. The video also introduces eForms, a comprehensive database of various documents, and encourages viewers to watch until the end for access to a template for a social media influencer contract.
