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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to bring a product to target customers through appropriate channels, following positioning and messaging efforts. The strategy consists of three key stages: pre-launch, launch, and post-launch. In the pre-launch stage, the focus is on building awareness and credibility by educating the target market, which helps in generating an organic following for beta testing and word-of-mouth promotion. During the launch stage, the goal shifts to driving user adoption through announcements on organic channels and paid advertising. Finally, in the post-launch stage, the emphasis is on optimizing and scaling the marketing channels.
