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Michael Zapterski from consultingsuccess.com discusses two common mistakes consultants make regarding proposals. The first mistake is a misunderstanding of the purpose of proposals. He reflects on his early experiences, believing that proposals served as marketing tools meant to sell and promote his services. Consequently, he created lengthy proposals filled with personal achievements and detailed information, which clients often overlooked. Zapterski emphasizes that proposals should not introduce new information but should serve a different role. Understanding this distinction can help consultants create more effective and client-focused proposals.
