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In this video, the focus is on the Business Model Canvas, a widely-used tool for mapping and communicating business models. It helps companies and institutions to clarify key aspects of their business model, facilitating shared understanding among employees and stakeholders. The video recommends reviewing a previous discussion on important business model elements and highlights the ease of communication once the canvas is completed. For further reading, the video suggests the book "Business Model Generation," available online, which provides more in-depth insights into the business model framework.
