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Many book marketing packages include a press release for book launches, featuring a headline, quote, and details about the book aimed at garnering media attention. However, the effectiveness of press releases for authors today is questioned. In this video, Julie the Book Broad from Book Launchers, a self-publishing team, discusses the relevance of press releases in current book marketing strategies. She emphasizes that with proper execution, self-publishing can help authors make a significant impact, grow their brand, build their business, and retain all rights and royalties. While once essential, the necessity of press releases in today’s marketing landscape is under scrutiny.