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the social media news release is a new kind of press release that takes advantage of the online and social media tools to mean that you can communicate your message more effectively to the broader online community social media news release includes traditional video social networking videos such as YouTube images audio and it can also include hyperlinks and links to relevant facts and figures the main target audience for a social media news release are bloggers as it provides them with the deconstructed content in the form of news facts and quotes as well as multimedia content that allows them to enhance their blog post in addition to this though it also provides another platform on which they can actually enter into a dialogue with that organization and also things like RSS feeds that allows them to then share that content with others concept of the social media news release began when a journalist brought on his blog of his hatred for the traditional press release with too much spin
