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The digital marketing strategy Im going to talk about in this video can stop people from leaving your website without contacting you, making a purchase, or taking any other action. This strategy turns more of your website traffic into leads and customers in order to increase your revenue and help your business docHub new heights. This tactic is known as conversion rate optimization or CRO. What is conversion rate optimization (CRO)? Conversion optimization is the ongoing process of testing and implementing website changes, with the goal of improving user experience and incrementally improving conversion rate. When someone converts, they take an action on your website. How you define this action depends on your business. If you sell products online, you probably want to increase the number of purchases you get. If youre a service provider, a conversion may be someone contacting you for a project quote or giving you a call directly. How you define a good conversion rate also depends on
