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We have a question today from Chris Burns in Florida. Chris asks, Since Google is now using Twitter and Facebook links as ranking symbols-- or signals, I guess is what the intent was-- will custom URL shorteners be looked at as providing anchor text for links? So custom URL shorteners are essentially just like any other redirects. If we try to crawl a page and we see a 301 or permanent redirect-- which pretty much all well-behaved URL shorteners, like bit.ly or goo.gl, will do-- if we see that 301, then that will pass PageRank to the final destination. So in general, there really shouldnamp;#39;t be any harm to using custom URL shorteners in your SEO. The PageRank will flow through, the anchor text will flow through, and so I wouldnamp;#39;t necessarily worry about that at all. Now, just to let you know, if you look at, for example, Twitteramp;#39;s web pages, many of those links have a no-follow link, so those links that are on the web page might not necessarily flow PageRank. But
