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hey guys welcome back to another video today im creating a logo and product packaging for a makeup brand called glaze so im going to begin this by starting with a brand strategy and i think this is so important for any branding project so you know the brand values that you want to portray through the logo and visual identity as well as a target audience so you know exactly who youre designing for so i think its really important to begin any branding project with this step [Music] [Music] [Music] so once ive wrapped up the brand strategy i then go in with the research and gathering some inspiration so i like to look on places like pinterest or behance and i usually do this quite in a chill environment so i could just be chilling on the sofa or in bed and then once ive got the inspiration i go into my computer i get a little bit more inspiration if i need to and then i put it all together in a mood board and really get a feel for what im going to be designing [Music] so the next s
