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theres a few prerequisites that you need the first is a solid discovery the discovery phase is where you take all of the words and the ideas that the client has in their heads and organize and streamline this information into something that you can digest two take collaborative steps from the outside looking in this is how a logo design project looks like to a client when in reality we all know that the creative process looks kind of like this now one of the best things to do as a collaborative step is to do stylescapes if you have this you have a broad compass direction in which to take the brand so youre basing your decisions not just on words but also on visuals all right the next requirement incredible work you need to present your best work to the client the fourth the right tools we use a combination of photoshop to generate mock-ups of our logo designs and then we present them using keynote software
