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can changing the color of your cool to action button really increase your sales the simple answer is yes however if you are just testing things like colors on your CTA then you are testing the wrong thing its not going to have a docHub increase it would if you had a lot of traffic and this is where I would probably run multivariant testing on something like vwo where I would take color combinations with headline combinations with CTA text combinations and spin them all up but if you are just literally going black button versus red button you are not going to see dramatic increases you will see increases or decreases because that is know why you do AB testing but no that is that is AB testing in it simplest form and I wouldnt be running tests like that that work
