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If youre overwhelmed by all the social media metrics out there and just want to know what to focus on, lets remove the overwhelm. Lets make this simple and just focus on the most important metrics to master your social media. It starts right now. (upbeat music) Hey, Im Brooke Miles and Im a social media strategist in Delaware. And no matter where you live Im here to help you create a social media program thats easy to run, that gets results, and that you can feel proud of. You deserve it. Now for analytics. I dont know about you but to me reviewing social media analytics is like going to the doctor for an annual checkup. I know I need to do it, but Im afraid if I go Im going to get some surprising bad news so Id rather just not. But whether its for our health or our social media, we have to do regular checkups, so we know whats going well and whats not going well. So we can fix it and improve things and get better results. Here are the most important metrics to focus on.