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Are you a new company looking to launch your offering? Or maybe youre at an existing company but you have something new that you want to take to market. Well either way this is not a moment to just wing your go-to-market strategy. You want to have a thorough understanding of exactly how youre going to make sure that what you have to sell flies off the shelves, so to speak. And a great go-to-market strategy can be the difference between your offering floundering or massive success. Its not just about having something great to sell. The strategy has to be rock solid. So in this video Im going to show you the ideal go-to-market sales strategy, five must-know steps to a big, huge launch. Check it out. (logo clicks) Number one, clarify what your offering does for clients. The biggest mistake in sales that I see time and time again is companies getting really excited about the product or the service that they have to sell. So when it comes time to introducing that product or service to n