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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. The key takeaway is that personal relationships matter; decision-makers won’t consider the proposal in isolation. The proposal's success heavily relies on prior communication and interaction with stakeholders. Dean emphasizes the importance of actively lobbying project sponsors and champions to advocate for the project during meetings with decision-makers. These interactions provide an opportunity to refine the project proposal based on feedback and ensure it aligns with the expectations of those who will allocate funding and resources.