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In this lecture, the speaker explains how software companies write a software development proposal. A sample proposal is provided based on a previously discussed business requirements document (BRD). Individuals who draft BRDs possess a deep understanding of business processes and project objectives, which is crucial for implementing various requirements effectively. A key component of a BRD is the project scope, which outlines any restrictions and constraints relevant to the development process. The scope is a functional requirement that answers three essential questions: what problem the organization needs to solve, what constraints to consider, and whether the investment of time and money is justified. Additionally, the lecture addresses other essential elements in the proposal.