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Emily Probst from Modern Machine Shop discusses how to write and submit a press release, outlining basic steps. Step one involves deciding the topic, which can range from new products and technologies to events and mergers. A press release serves as a communication tool to inform about significant happenings in a business, making it essential for reporting in the manufacturing industry. Step two emphasizes the importance of conciseness, as Emily receives hundreds of press releases weekly, and brevity helps in processing the information efficiently. Effective press releases can lead to more extensive stories in the media.