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In this video tutorial for SMMA owners, the presenter shares an onboarding checklist to help streamline the client onboarding process, enabling owners to onboard clients more frequently, set better expectations, and ultimately increase revenue. The speaker emphasizes the importance of making the client pay during a single sales call rather than a two-call close to reduce delays and indecision. The video aims to provide practical tips on effectively managing sales calls, Facebook ads, funnels, copywriting, and other vital aspects of growing an SMMA business. The presenter encourages viewers to like, comment, and subscribe for daily content aimed at helping SMMA owners succeed.